In Ghana, wealthy people wear Kente Cloth on special occasions or ceremonies. These beautiful garments represent a certain prestige in society. During a special gathering, if visitors wear Kente Cloth, others know that the person hosting the event must be very important. The visitors are showing the host their respect and loyalty. In the 1960s, Kente Cloth became very popular in the United States. African Americans wore Kente Cloth to show they were proud of their African roots.